Cardinal Writes About Aggressive Tweeting for Hedge Funds & PR's ROI

In today's social media climate, being a tough tweeter is one of the quickest ways to get noticed, to make a name for oneself and to stand out from the crowd. Similarly, being an outspoken, an opinionated and a charismatic hedge fund manager is one way to differentiate in a packed field of competing firms scratching for the same capital commitments. Still, that may not be the way to go. We suggest managers think twice before tweeting in our recent piece of content for LJOPR's newsletter.

While considering a topic to write about for the latest newsletter, it struck us there are a number of potential clients who simply did not fully understand what public relations was and its inherent value. We wrote an article about that topic, entitled PR's ROI.